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Building a Successful Brand Ambassador Program: Turn Clients into Your Best Sales Tool

Some corporations have become keen on the notion of upselling to their current clients (although in my opinion, far too few have), but your clients aren’t there just to buy your products. They are a stakeholder in your company; if they grow, you grow. It’s time we focus more on our clients and nurture them into being fans of not only our service but also our company...

The Advent of Your Marketing Campaign

When you think of the definition of a marketing campaign, your brain may experience a flash flood of images of Super Bowl commercials, big brands with A-list stars, Mad Men, multi-media blitzes, and big, big budgets. And you’re not wrong. A marketing campaign can be all those things, but, quite simply, at the very heart of it all, a marketing campaign begins with an idea.

Solving the People Problem

The number one asset of an accounting firm is human capital. Your success depends on your ability to attract good people, motivate and retain them. The competition for talent will intensify in the coming years, so make sure your people are your top priority. Here, I will outline some tips for being strategic about your

How to Build a Loyalty Program

They say airlines are just loyalty programs with a flying problem, and that if investors were to buy an airplane, they’d throw out all that stuff and just keep the juicy loyalty rewards program information. To me, it feels like a lot of times, if you sign up for some program, it just means you’ll be emailed with “offers” more often. Nice if you want the offers, but couldn’t there be more?

Building a Successful Brand Ambassador Program: Turn Clients into Your Best Sales Tool

Communicating with your Clients

The fact that we are seeing our clients less often because technology allows most of the communication to happen without face-to-face meetings is an interesting dilemma. So, how do we maintain effective communications with our clients? How do we make sure our clients know we’re thinking about them? How do we let them know we More Info »

Building a Successful Brand Ambassador Program: Turn Clients into Your Best Sales Tool