Some corporations have become keen on the notion of upselling to their current clients (although in my opinion, far too few have), but your clients aren’t there just to buy your products. They are a stakeholder in your company; if they grow, you grow. It’s time we focus more on our clients and nurture them into being fans of not only our service but also our company...
When you think of the definition of a marketing campaign, your brain may experience a flash flood of images of Super Bowl commercials, big brands with A-list stars, Mad Men, multi-media blitzes, and big, big budgets. And you’re not wrong. A marketing campaign can be all those things, but, quite simply, at the very heart of it all, a marketing campaign begins with an idea.
The number one asset of an accounting firm is human capital. Your success depends on your ability to attract good people, motivate and retain them. The competition for talent will intensify in the coming years, so make sure your people are your top priority. Here, I will outline some tips for being strategic about your