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Edi Osbourne

Since 1990 Edi Osborne has coached, mentored, and trained hundreds of business owners, managers, and accounting firms on how to maximize their potential. She has recently released a new book, Firm Forward – A business fable. Edi has also been named among the Top 25 Thought Leaders and Top 25 Most Powerful Women by CPA Practice Magazine.

Which Are You? Trusted Accounting Technician or Trusted Business Advisor?

Nearly every accountant I’ve ever met refers to him- or herself as a trusted business advisor. However, when asked what makes them a trusted business advisor, most of their answers fit the description of a trusted accounting technician who acts more like a scorekeeper than a coach. The path from trusted accounting technician to trusted business advisor is a value-adding journey.