Building a Successful Brand Ambassador Program: Turn Clients into Your Best Sales Tool

Some corporations have become keen on the notion of upselling to their current clients (although in my opinion, far too few have), but your clients aren’t there just to buy your products. They are a stakeholder in your company; if they grow, you grow. It’s time we focus more on our clients and nurture them into being fans of not only our service but also our company...

Which Are You? Trusted Accounting Technician or Trusted Business Advisor?

Nearly every accountant I’ve ever met refers to him- or herself as a trusted business advisor. However, when asked what makes them a trusted business advisor, most of their answers fit the description of a trusted accounting technician who acts more like a scorekeeper than a coach. The path from trusted accounting technician to trusted business advisor is a value-adding journey.