Mobility is used in different ways that truly reflect the differences in the type of services we provide, the way we manage our firms, and how we interpret the security of data.
They say airlines are just loyalty programs with a flying problem, and that if investors were to buy an airplane, they’d throw out all that stuff and just keep the juicy loyalty rewards program information. To me, it feels like a lot of times, if you sign up for some program, it just means you’ll be emailed with “offers” more often. Nice if you want the offers, but couldn’t there be more?
Many might think there’s not much an exotic car company can teach accounting professionals about client services — that’s where you’d be wrong. For those who are not well acquainted with the Ferrari brand, allow me to give you…
Webster defines “Pro” (Professional) as “relating to a job that requires special education, training or skill.” Developing your practice as a ProAdvisor means always putting the “Pro” ahead of the “Advisor” on behalf of your clients.
When you think of the definition of a marketing campaign, your brain may experience a flash flood of images of Super Bowl commercials, big brands with A-list stars, Mad Men, multi-media blitzes, and big, big budgets. And you’re not wrong. A marketing campaign can be all those things, but, quite simply, at the very heart of it all, a marketing campaign begins with an idea.
Today, more than ever, many firms are trying to find a differentiator, an edge, a unique brand that elevates them over their competition. A new set of automated processes can be just the thing to set a firm apart, since simply offering tax return processing doesn’t present firms as being unique.